Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.
Social networking sites and blogs allow individual followers to "retweet" or "repost" comments made about the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Knowing where you are is the key to getting where you are going. We will evaluate your website and existing social networks and provide an honest and forward evaluation of your current social platform. Through a documented report of the audit and brief call we can recommend a course of action and a top level social media strategy that aligns with your objectives. The cost of the evaluation also serves as a deposit toward any of our management services.
One of the most important elements of social media is strategy and your social media plan. We can assist you with drafting a social media plan across all applicable networks. This plan includes recommended posting schedules, recommended content types and frequency, and responsiveness plans. We will also provide basic posting and response etiquette for each network. We will coach you on what works and keep you from doing what does not.